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  <url>
    <loc>https://bather.com/blogs/journal/new-york-times-2016</loc>
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      <image:title>New York Times 2016</image:title>
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  <url>
    <loc>https://bather.com/blogs/journal/resort-2016</loc>
    <lastmod>2017-10-17T16:28:43-04:00</lastmod>
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      <image:title>Resort 2016</image:title>
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  <url>
    <loc>https://bather.com/blogs/journal/resort-2014</loc>
    <lastmod>2017-10-17T16:29:15-04:00</lastmod>
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      <image:title>Resort 2014</image:title>
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  </url>
  <url>
    <loc>https://bather.com/blogs/journal/lookbook-ss14</loc>
    <lastmod>2017-10-17T16:29:51-04:00</lastmod>
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      <image:title>Lookbook SS14</image:title>
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  <url>
    <loc>https://bather.com/blogs/journal/resort-2015</loc>
    <lastmod>2017-10-17T16:31:12-04:00</lastmod>
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      <image:title>Resort 2015</image:title>
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  <url>
    <loc>https://bather.com/blogs/journal/lookbook-ss15</loc>
    <lastmod>2017-10-17T16:31:21-04:00</lastmod>
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      <image:title>Lookbook SS15</image:title>
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  </url>
  <url>
    <loc>https://bather.com/blogs/journal/lookbook-ss16</loc>
    <lastmod>2017-10-17T16:31:26-04:00</lastmod>
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      <image:title>Lookbook SS16</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/inspiration-huicholes-at-tmc</loc>
    <lastmod>2017-06-02T15:41:32-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/20170504-DSC01202_1280x600_crop_center_07be1353-e524-42df-9c26-899a083229ae.jpg?v=1495035290</image:loc>
      <image:title>Inspiration: Huicholes at TMC</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/leroy-grannis-documenting-surf-culture</loc>
    <lastmod>2017-09-26T23:42:45-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/story-2fa53024-f590-44bf-b254-971df4ce4c9b_1280x600_crop_center_3c7c24bf-e94d-4943-9669-e899e97e7e1c.jpeg?v=1495035865</image:loc>
      <image:title>Leroy Grannis - Documenting Surf Culture</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/lookbook-ss17</loc>
    <lastmod>2017-10-17T16:20:33-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/bather-web.jpg?v=1495037561</image:loc>
      <image:title>Lookbook SS17</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/lost-and-found</loc>
    <lastmod>2017-10-17T16:23:57-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/bather_store_feature_lost_and_found_surf_swim.jpg?v=1501550788</image:loc>
      <image:title>Store Spotlight: Lost and Found</image:title>
      <image:caption>A Bather Store Spotlight on Ossington shop Lost and Found</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/poolside-with-slim-aarons</loc>
    <lastmod>2017-05-23T10:18:45-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/bather_Kevin_McClory_slim_aarons_spotlight.jpg?v=1495036740</image:loc>
      <image:title>Poolside with Slim Aarons</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/abandon-the-indoor-pool</loc>
    <lastmod>2017-05-23T10:18:14-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/abandoned_pool_bather_spotlight.jpg?v=1495037124</image:loc>
      <image:title>Abandon the Indoor Pool</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/store-spotlight-good-neighbour</loc>
    <lastmod>2017-10-17T16:25:59-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/20170605-DSC01644.jpg?v=1497281139</image:loc>
      <image:title>Store Spotlight: Good Neighbour</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/store-spotlight-uncle-otis</loc>
    <lastmod>2017-10-17T16:24:48-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/20170612-DSC01707.jpg?v=1497628879</image:loc>
      <image:title>Store Spotlight: Uncle Otis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/what-to-wear-with-your-bathers-this-summer</loc>
    <lastmod>2017-07-24T16:42:18-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather3F_A.jpg?v=1500654448</image:loc>
      <image:title>What to Wear With Your Bathers This Summer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-5-ontario-beaches</loc>
    <lastmod>2017-08-11T11:25:58-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/5G0A2101a.jpg?v=1501550548</image:loc>
      <image:title>The 5 Ontario Beaches You Need to Visit This Summer</image:title>
      <image:caption>title image from Bather Journal, Beaches near Toronto you need to visit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-toronto-islands</loc>
    <lastmod>2017-10-02T12:50:26-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/2_-_Island_Bather_Green_Bathing_Suit.jpg?v=1501550454</image:loc>
      <image:title>An Island Submerged - Photo Series by Pat O&apos;rourke</image:title>
      <image:caption>title image from Bather editorial, an island submerged</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/how-to-look-cool-while-keeping-cool-this-summer</loc>
    <lastmod>2019-11-12T14:28:39-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/000070420011.jpg?v=1502734180</image:loc>
      <image:title>How to Look Cool While Keeping Cool This Summer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-look-back-lookbook</loc>
    <lastmod>2019-11-12T14:29:19-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Lookback_Lookbook_FI.jpg?v=1503323603</image:loc>
      <image:title>The Look-back Lookbook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-prince-edward-county</loc>
    <lastmod>2019-11-12T14:29:48-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Blog-Post-Featured-Image-PEC_2560x1200_crop_center1.jpg?v=1509467184</image:loc>
      <image:title>Excellent Adventures: Prince Edward County</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-majorca</loc>
    <lastmod>2019-11-12T14:30:10-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/000083350002.JPG?v=1507655019</image:loc>
      <image:title>Excellent Adventures: Majorca with Jackie Beale</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-yellowstone</loc>
    <lastmod>2019-11-12T14:30:42-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/IMG_2512.JPG?v=1510003081</image:loc>
      <image:title>Excellent Adventures: Yellowstone with Yang-Yi Goh</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/resort-2018</loc>
    <lastmod>2019-11-12T14:33:11-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/BTC-0827-large.jpg?v=1511295319</image:loc>
      <image:title>Resort 2018</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-nicaragua</loc>
    <lastmod>2019-11-12T14:32:03-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/EA-Nicaragua-Featured.jpg?v=1511282489</image:loc>
      <image:title>Excellent Adventures: Nicaragua with Michael Libis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-bather-gift-guide-feat-lost-found</loc>
    <lastmod>2019-11-12T14:28:17-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSC_2665.jpg?v=1513196960</image:loc>
      <image:title>The Bather Gift Guide feat. Lost and Found</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-bather-gift-guide-feat-surf-the-greats</loc>
    <lastmod>2019-11-12T14:27:50-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSC_2638.jpg?v=1513200807</image:loc>
      <image:title>The Bather Gift Guide feat. Surf the Greats</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-belize</loc>
    <lastmod>2019-11-12T14:27:04-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather-Cover-pic.jpg?v=1516830718</image:loc>
      <image:title>Excellent Adventures: Belize with Ben Johnston</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/resort-2018-style-guide</loc>
    <lastmod>2019-11-12T14:17:33-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSC_2865.jpg?v=1518553699</image:loc>
      <image:title>Resort 2018 Style Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-playa-del-carmen</loc>
    <lastmod>2019-11-12T14:25:08-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/EA-Mexico-Template.jpg?v=1515700433</image:loc>
      <image:title>Excellent Adventures: Playa Del Carmen with Kyle Kaminsky</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/2018-polar-bear-dip</loc>
    <lastmod>2019-11-12T14:27:26-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Polar-Bear-Dip-1.jpg?v=1516123208</image:loc>
      <image:title>Toronto&apos;s 2018 Polar Bear Dip</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/meet-the-women-who-are-leading-surf-culture-in-canada</loc>
    <lastmod>2022-03-08T14:19:14-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/luis-camacho-171242-unsplash_b467004a-b69e-405a-a9eb-2b2c5fa7d412.jpg?v=1520539444</image:loc>
      <image:title>Meet the Women Who Are Leading Surf Culture in Canada</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-columbia</loc>
    <lastmod>2019-11-12T14:25:33-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/panamadrone-0344.jpg?v=1521138803</image:loc>
      <image:title>Excellent Adventures: Colombia with Michael Libis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/ss18-style-guide</loc>
    <lastmod>2019-11-12T14:17:48-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/20180130-DSC05030.jpg?v=1525281968</image:loc>
      <image:title>SS18 Style Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/lookbook-ss18</loc>
    <lastmod>2019-11-12T14:24:24-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/SS18-Lookbook-Online-1.jpg?v=1525714055</image:loc>
      <image:title>Lookbook SS18</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-vancouver</loc>
    <lastmod>2019-11-12T14:24:00-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather-EA-Vancouver-10.jpg?v=1526569266</image:loc>
      <image:title>Excellent Adventures: Vancouver with Brandon Lind</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-surf-shack-by-bather</loc>
    <lastmod>2019-11-12T14:21:18-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/BC939969-4F1B-4AB7-A5FC-06860421F849.JPG?v=1528738821</image:loc>
      <image:title>The Surf Shack by Bather</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-iceland</loc>
    <lastmod>2019-11-12T14:23:06-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Copy_of_IMG_2709.jpg?v=1530026965</image:loc>
      <image:title>Excellent Adventures: Iceland with Tommy Moore</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-spray-valley</loc>
    <lastmod>2019-11-12T14:23:28-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Featured_fa93b654-ed4e-4741-a92f-807454f802ba.jpg?v=1529519721</image:loc>
      <image:title>Excellent Adventures: Spray Valley with Victor Aerden</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-miami</loc>
    <lastmod>2019-11-12T14:22:06-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather-EA-Miami-Featured.jpg?v=1530040278</image:loc>
      <image:title>Excellent Adventures: Miami with Didier Young</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/six-poolside-looks-for-summer-2018</loc>
    <lastmod>2019-11-12T14:22:44-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Featured_1a55d8ff-1f8c-4498-b1bd-d585106fc92e.jpg?v=1531497924</image:loc>
      <image:title>Six Poolside Looks for Summer 2018</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-north-cascades</loc>
    <lastmod>2019-11-12T14:21:49-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather-EA-North-Cascades-Featured.jpg?v=1531421150</image:loc>
      <image:title>Excellent Adventures: North Cascades with Tommy Moore</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-london</loc>
    <lastmod>2019-11-12T14:21:03-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather-EA-London-1.jpg?v=1533145769</image:loc>
      <image:title>Excellent Adventures: London with Nicole Breanne</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-los-angeles</loc>
    <lastmod>2019-11-12T14:21:32-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/180730_Bather_656_db573575-af49-4ff2-8283-92192a303c16.jpg?v=1533743241</image:loc>
      <image:title>Excellent Adventures: Los Angeles with Sean Martin</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-paris</loc>
    <lastmod>2019-11-12T14:19:51-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather-EA-Paris-1.jpg?v=1533229677</image:loc>
      <image:title>Excellent Adventures: Paris with Nicole Breanne</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-croatia</loc>
    <lastmod>2019-11-12T14:20:47-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Croatia-FI.jpg?v=1537296023</image:loc>
      <image:title>Excellent Adventures: Croatia with Nathan Ziemanski</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/solid-style-guide</loc>
    <lastmod>2019-11-12T14:18:03-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSC06050.jpg?v=1540396945</image:loc>
      <image:title>Style Guide: Keep It Solid</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-lassen-park</loc>
    <lastmod>2019-11-12T14:18:51-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/IMG_8281-2.jpg?v=1545237267</image:loc>
      <image:title>Excellent Adventures: Lassen Park with Jack Rosenthal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/resort-2019</loc>
    <lastmod>2019-11-12T14:19:38-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Layout-1.jpg?v=1541708409</image:loc>
      <image:title>Resort 2019</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-tie-dye</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/tiedye.png?v=1542396124</image:loc>
      <image:title>Pattern Play: Tie Dye</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-wish-you-were-here-pop-up-gallery-by-bather</loc>
    <lastmod>2019-11-12T14:19:07-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Wish-You-Were-Here-Blog-8.jpg?v=1545063604</image:loc>
      <image:title>The Wish You Were Here Pop-Up Gallery by Bather</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-portugal</loc>
    <lastmod>2019-11-12T14:18:18-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSCF9192.jpg?v=1550072005</image:loc>
      <image:title>Excellent Adventures: Portugal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/ss19-style-guide</loc>
    <lastmod>2019-11-12T14:17:18-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSC_6486-2.jpg?v=1552936758</image:loc>
      <image:title>SS19 Style Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-costa-rica-with-brandon-gouveia</loc>
    <lastmod>2019-11-12T14:16:49-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/L1_9690-2.jpg?v=1555446623</image:loc>
      <image:title>Excellent Adventures: Costa Rica with Brandon Gouveia</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-bouquet</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/floralcollage_fe67b5e1-d06b-4675-aa0c-7c7dc965a70a.jpg?v=1555011469</image:loc>
      <image:title>Pattern Play: Bouquet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-bali-with-hanna-kim-yoo</loc>
    <lastmod>2019-11-12T14:16:12-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/kelingking-beach-web.jpg?v=1556217387</image:loc>
      <image:title>Excellent Adventures: Bali with Hanna Kim-Yoo</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-philippines-with-michael-libis</loc>
    <lastmod>2019-11-12T14:15:45-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/PHILIPPINES-0074.jpg?v=1557240822</image:loc>
      <image:title>Excellent Adventures: Philippines with Michael Libis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/introducing-little-bathers</loc>
    <lastmod>2019-11-12T14:14:57-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/KIDS-HOME.jpg?v=1559679691</image:loc>
      <image:title>Introducing Little Bathers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/spring-summer-19-editorial</loc>
    <lastmod>2019-11-12T14:14:20-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Header.jpg?v=1559762707</image:loc>
      <image:title>Spring/Summer &apos;19 Editorial</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/canada-day-giveaway</loc>
    <lastmod>2019-11-12T14:13:58-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Giveaway-Blog-Post.jpg?v=1562098666</image:loc>
      <image:title>Canada Day Giveaway</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-hawaii-with-stephen-lloyd</loc>
    <lastmod>2019-11-12T14:12:52-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Hawaii_Excellent_Adventures13.jpg?v=1569354766</image:loc>
      <image:title>Excellent Adventures: Hawaii with Stephen Lloyd</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/fall-2019-style-guide</loc>
    <lastmod>2019-10-17T16:14:29-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSC_9602.jpg?v=1570553819</image:loc>
      <image:title>Fall 2019 Style Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/resort-2020</loc>
    <lastmod>2019-12-10T13:30:18-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Homepage-Resort-2020.jpg?v=1572903536</image:loc>
      <image:title>Resort 2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/holiday-gift-guide-2019</loc>
    <lastmod>2019-12-04T16:27:54-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSC_1318.jpg?v=1575489928</image:loc>
      <image:title>Holiday Gift Guide 2019</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-history-of-the-polar-bear-dip</loc>
    <lastmod>2019-12-11T16:00:00-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSC_1511.jpg?v=1576012072</image:loc>
      <image:title>The History of the Polar Bear Dip</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/surfing-in-ocean-beach-with-ethan-jones</loc>
    <lastmod>2020-02-14T14:23:24-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Ocean_Beach_Excellent_Adventure11.jpg?v=1580325903</image:loc>
      <image:title>Surfing in Ocean Beach with Ethan Jones</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-cuba</loc>
    <lastmod>2020-02-28T15:00:30-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Cuba_Layout13.jpg?v=1582663347</image:loc>
      <image:title>Excellent Adventures: Cuba with Anthony Menecola</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-bandana</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/bandanacollage1.jpg?v=1589997622</image:loc>
      <image:title>Pattern Play: Bandana</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-panama-with-saman-rezapour</loc>
    <lastmod>2020-03-20T14:21:31-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Cuba_Layout12.jpg?v=1584547426</image:loc>
      <image:title>Excellent Adventures: Panama with Saman Rezapour</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-africa-with-michael-libis</loc>
    <lastmod>2020-05-07T14:16:55-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/untitled-6830.jpg?v=1588866985</image:loc>
      <image:title>Excellent Adventures: Africa with Michael Libis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-ice-dye</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/collage2.jpg?v=1591378513</image:loc>
      <image:title>Pattern Play: Ice Dye</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/little-b-2020</loc>
    <lastmod>2020-06-23T09:54:10-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/FATHERS_DAY9.jpg?v=1591640229</image:loc>
      <image:title>Little B 2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/ss20-editorial</loc>
    <lastmod>2020-06-23T15:15:12-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/BATHER2_2of61.jpg?v=1592939703</image:loc>
      <image:title>SS20 Editorial</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-hawaiian-tiger</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/TC2_5969.jpg?v=1593180690</image:loc>
      <image:title>Pattern Play: Hawaiian Tiger</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/bather-and-lost-founds-canada-day-giveaway</loc>
    <lastmod>2020-07-03T16:32:33-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/TC2_6575-2.jpg?v=1593448351</image:loc>
      <image:title>Bather and Lost&amp;Found&apos;s Canada Day Giveaway — Closed</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-summer-2020-style-guide</loc>
    <lastmod>2020-07-10T15:23:56-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/TC2_5965.jpg?v=1594155060</image:loc>
      <image:title>The Summer 2020 Style Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-bizarro-stripe</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/BATHER2_13of61.jpg?v=1594312982</image:loc>
      <image:title>Pattern Play: Bizarro Stripe</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-multi-cityscape</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/BATHER2_29of61.jpg?v=1596747018</image:loc>
      <image:title>Pattern Play: Multi Cityscape</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/resort-2021-lookbook</loc>
    <lastmod>2020-11-04T11:54:11-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/R21-Lookbook.jpg?v=1604001848</image:loc>
      <image:title>Resort 2021 Lookbook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/get-a-beanie-give-a-beanie</loc>
    <lastmod>2020-11-12T18:00:01-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/TC2_9504-2.jpg?v=1605207636</image:loc>
      <image:title>Get A Beanie, Give A Beanie</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/resort-2021-campaign-video</loc>
    <lastmod>2020-11-20T12:39:44-05:00</lastmod>
    <changefreq>weekly</changefreq>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/gift-guide</loc>
    <lastmod>2020-12-03T10:27:44-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Gift_Guide_2020_Home_Brewer2.jpg?v=1606329052</image:loc>
      <image:title>Holiday Gift Guide 2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/bathers-holiday-2020-giveaway</loc>
    <lastmod>2020-12-10T17:02:18-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/TC2_0085.jpg?v=1607636739</image:loc>
      <image:title>Bather&apos;s Gift Guide Giveaway</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/ss21-lookbook</loc>
    <lastmod>2021-04-15T10:58:09-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/000021740004.jpg?v=1618418172</image:loc>
      <image:title>SS21 Lookbook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-spring-2021-style-guide</loc>
    <lastmod>2021-05-13T19:00:05-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Header_4bffe3d9-794a-4e2e-870d-abb37379140e.jpg?v=1620669333</image:loc>
      <image:title>The Spring 2021 Style Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/summer-sweats</loc>
    <lastmod>2021-06-29T14:37:22-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_SummerSweats_home.jpg?v=1624991842</image:loc>
      <image:title>Summer Sweats</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/cottage-country</loc>
    <lastmod>2021-07-15T13:57:46-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Cottage_Season_Style_Guide.jpg?v=1626371862</image:loc>
      <image:title>Cottage Country</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/high-summer-style-guide</loc>
    <lastmod>2021-08-20T11:48:37-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_HighSummer_StyleGuide_001.jpg?v=1629316704</image:loc>
      <image:title>High Summer Style Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/labour-day-giveaway</loc>
    <lastmod>2021-09-07T16:47:23-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/giveaway_main.jpg?v=1630696427</image:loc>
      <image:title>Labour Day Giveaway (Closed)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/introducing-resort-22</loc>
    <lastmod>2021-10-28T15:00:02-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/FRONTPAGE_HERO_R22.jpg?v=1635364589</image:loc>
      <image:title>Introducing Resort &apos;22</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-gabe-from-the-wandering-wit</loc>
    <lastmod>2021-11-02T15:00:03-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Resort22_Journal1_header_3a8a97ec-b688-4d12-8be3-96f45b586abb.jpg?v=1635853560</image:loc>
      <image:title>Community: Meet Gabe from The Wandering Wit</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-isla-from-heavy-flow</loc>
    <lastmod>2021-11-07T03:00:01-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Resort22_Journal2_header.jpg?v=1636134788</image:loc>
      <image:title>Community: Meet Isla from Heavy Flow</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-julien-from-untradition</loc>
    <lastmod>2021-11-14T08:10:45-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Resort22_Journal3_header_29919f0f-a37b-44b0-a31c-2646ed63557b.jpg?v=1636895445</image:loc>
      <image:title>Community: Meet Julien from untradition</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-bryan-from-the-legends-league</loc>
    <lastmod>2021-11-30T19:27:43-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Resort22_Journal4_header.jpg?v=1638286040</image:loc>
      <image:title>Community: Meet Bryan from The Legends League</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/resort-2022-lookbook</loc>
    <lastmod>2021-12-05T00:00:01-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/JOURNAL_-_Resort22-05.jpg?v=1638555442</image:loc>
      <image:title>Resort 2022 Lookbook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/holiday-gift-guide-2021</loc>
    <lastmod>2021-12-10T09:14:32-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/TC2_62385.jpg?v=1639085205</image:loc>
      <image:title>HOLIDAY GIFT GUIDE 2021</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-tamara-from-solem-ceramics</loc>
    <lastmod>2022-01-06T16:31:09-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Resort22_Journal5_header.jpg?v=1641409671</image:loc>
      <image:title>Community: Meet Tamara from Solem Ceramics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-hisa-from-cosmos-records</loc>
    <lastmod>2022-01-13T18:00:08-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Resort22_Journal6_header.jpg?v=1642087438</image:loc>
      <image:title>Community: Meet Hisa from Cosmos Records</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/as-seen-on-queer-eye</loc>
    <lastmod>2022-01-26T16:32:57-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather-X-Queer-Eye-7.jpg?v=1643232777</image:loc>
      <image:title>As Seen On: Queer Eye</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-joel-from-rodney-shop</loc>
    <lastmod>2022-01-29T10:00:02-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/FEAUTURE_IMAGE.jpg?v=1643386851</image:loc>
      <image:title>Community: Meet Joel from Rodney Shop</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-floral-lei</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Lei-Journal-Cover.jpg?v=1649357972</image:loc>
      <image:title>Pattern Play: Floral Lei</image:title>
      <image:caption>Lei vendors seated on the pier selling leis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-leopard</loc>
    <lastmod>2023-09-29T10:22:06-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Leopard-Cover.png?v=1649359447</image:loc>
      <image:title>Pattern Play: Leopard</image:title>
      <image:caption>Christian Dior&apos;s Leopard print collection.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-renelyn</loc>
    <lastmod>2022-05-10T11:22:49-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/REN_HEADER.jpg?v=1650986197</image:loc>
      <image:title>Community: Meet Renelyn, Toronto-based Movement and Meditation Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-cloud</loc>
    <lastmod>2023-09-29T10:22:06-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Cloud-Journal-Cover.jpg?v=1647961566</image:loc>
      <image:title>Pattern Play: Cloud</image:title>
      <image:caption>Bather Cloud Swim Trunk in Black, Blue, and Indigo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-koi-pond</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/KoiPond-Cover.jpg?v=1648145863</image:loc>
      <image:title>Pattern Play: Koi Pond</image:title>
      <image:caption>Bather Koi Pond Swim Trunk in Navy, Olive, and Lavender</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-adam-the-illustrator</loc>
    <lastmod>2022-04-13T12:00:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather_Resort22_Journal5_header_752a8fe8-05d3-4e7a-805f-e8958fd8e646.jpg?v=1649693019</image:loc>
      <image:title>Community: Meet Adam, the ill-ustrator</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/spring-summer-22-lookbook</loc>
    <lastmod>2022-04-06T13:47:22-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/BATHLBSS22-HIRES-34.jpg?v=1649188973</image:loc>
      <image:title>Spring/Summer &apos;22 Lookbook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-rose-garden</loc>
    <lastmod>2023-09-29T10:22:07-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Rose_Garden-Cover.jpg?v=1649358495</image:loc>
      <image:title>Pattern Play: Rose Garden</image:title>
      <image:caption>Rose Garden Swim Trunks in Tuscany Yellow</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-waterfall</loc>
    <lastmod>2023-09-29T10:22:06-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Waterfall-Cover.jpg?v=1649951284</image:loc>
      <image:title>Pattern Play: Waterfall</image:title>
      <image:caption>Model sitting by a pool wearing the Bather Waterfall Swim Trunk</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/grand-opening-bather-flagship</loc>
    <lastmod>2022-11-15T16:50:19-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/DSCF4598.jpg?v=1668549019</image:loc>
      <image:title>Grand Opening: Bather Flagship</image:title>
      <image:caption>People standing outside of new Bather Flagship store</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-pepperbush</loc>
    <lastmod>2023-09-29T10:22:06-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Bather-13.jpg?v=1668547031</image:loc>
      <image:title>Pattern Play: Pepperbush</image:title>
      <image:caption>Bather model on surfboard in the ocean wearing pepperbush swim trunks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/ss22-editorial</loc>
    <lastmod>2022-11-15T16:16:00-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/editorial_header.jpg?v=1668546785</image:loc>
      <image:title>SS22 EDITORIAL</image:title>
      <image:caption>Bather model on rocky landscape</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/bather-sessions-live-from-450-dufferin-street</loc>
    <lastmod>2022-11-16T19:52:08-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Untitled-1.jpg?v=1668546687</image:loc>
      <image:title>Bather Sessions: Live from 450 Dufferin Street</image:title>
      <image:caption>A graphic advertising Bather Sessions</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-mexico-with-john-molina</loc>
    <lastmod>2022-11-16T19:52:09-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/0A4A5906.jpg?v=1668546157</image:loc>
      <image:title>Excellent Adventures: Mexico with John Molina</image:title>
      <image:caption>A landscape photo of buildings in Mexico City</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/fall-winter-22-lookbook</loc>
    <lastmod>2022-11-16T19:52:10-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/BATHER-FW22-HIRES-30.jpg?v=1668545620</image:loc>
      <image:title>Fall/Winter &apos;22 Lookbook</image:title>
      <image:caption>A model sitting by the pool wearing Bather&apos;s navy embroidered Dive n&apos; Dash Camp Shirt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-sicily</loc>
    <lastmod>2023-08-11T11:05:23-04:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/1header_sicily.jpg?v=1668545077</image:loc>
      <image:title>Excellent Adventures: Sicily with Katie Jurbala</image:title>
      <image:caption>a landsape in Sicily, Italy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-coastal-floral</loc>
    <lastmod>2023-09-29T10:22:06-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/pp-coastalfloral-web.png?v=1668544769</image:loc>
      <image:title>Pattern Play: Coastal Floral</image:title>
      <image:caption>An image of all four of the styles of Bather Coastal Floral Pattern swim trunks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-gifts-that-dont-suck-holiday-gift-guide</loc>
    <lastmod>2022-11-20T11:00:00-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/shopify_log.jpg?v=1668800132</image:loc>
      <image:title>The Gifts That Don&apos;t Suck Holiday Gift Guide</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/spring-summer-23</loc>
    <lastmod>2023-04-05T12:43:13-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/000023920004.jpg?v=1680634658</image:loc>
      <image:title>Spring/Summer &apos;23 Lookbook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-siren-ocean</loc>
    <lastmod>2023-09-29T10:22:06-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/PP-siren-1.jpg?v=1681394807</image:loc>
      <image:title>Pattern Play: Siren Ocean</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-painted-moss</loc>
    <lastmod>2023-09-29T10:22:06-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/PP-paintedmoss-1_3.jpg?v=1682539586</image:loc>
      <image:title>Pattern Play: Painted Moss</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/community-meet-matt-stein-blake-pearson-from-community-wines</loc>
    <lastmod>2023-05-24T16:30:02-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/COMMUNITY_JOURNAL_1.png?v=1684873779</image:loc>
      <image:title>Community: Meet Matt Stein &amp; Blake Pearson from Community Wines</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-western-europe-with-ernie-rempel</loc>
    <lastmod>2023-06-18T13:23:44-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/000011750014.jpg?v=1685461351</image:loc>
      <image:title>EXCELLENT ADVENTURES: AMALFI COAST WITH ERNIE REMPEL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/high-summer-lookbook</loc>
    <lastmod>2023-06-19T09:43:29-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/000039030020.jpg?v=1687182209</image:loc>
      <image:title>High Summer Capsule Lookbook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-guatemala-with-amanda</loc>
    <lastmod>2023-07-11T14:00:03-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/1.jpg?v=1688753630</image:loc>
      <image:title>Excellent Adventures: Guatemala with Amanda</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pool-hop-dont-stop</loc>
    <lastmod>2023-07-19T11:27:01-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Screenshot_2023-07-18_at_12.46.43_PM.png?v=1689708280</image:loc>
      <image:title>The Pool Hoppers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-jordan-schmidt-in-montauk</loc>
    <lastmod>2023-08-11T10:58:39-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/1_65f78fb9-ad5f-48c8-bfa6-d58f99c66855.jpg?v=1690294393</image:loc>
      <image:title>Excellent Adventures: Jordan Schmidt in Montauk</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/ss23-editorial</loc>
    <lastmod>2023-09-07T15:57:29-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Screenshot_2023-09-07_at_3.48.08_PM.png?v=1694116649</image:loc>
      <image:title>A Day At The Beach</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/fall-winter23-lookbook</loc>
    <lastmod>2023-09-12T13:39:15-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/BATHER_FW23_HERO_LRES-4.jpg?v=1694539918</image:loc>
      <image:title>Fall/Winter&apos;23 Lookbook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-static-melt</loc>
    <lastmod>2023-09-29T10:22:36-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Static_Melt-Header.png?v=1695997307</image:loc>
      <image:title>Pattern Play: Static Melt</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/fabric-play-fall-winter-23</loc>
    <lastmod>2023-10-31T09:58:27-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/header_fabric_play_f23.jpg?v=1697124291</image:loc>
      <image:title>Fabric Play: Fall/Winter &apos;23</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/hiking-to-bedwell-lake-in-strathcona-provincial-park</loc>
    <lastmod>2023-11-02T14:59:09-04:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/1_59821787-ec36-46fb-9347-ea6c7384e81f.jpg?v=1698340632</image:loc>
      <image:title>Hiking to Bedwell Lake in Strathcona Provincial Park</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/pattern-play-tropic-trail</loc>
    <lastmod>2024-01-18T10:03:14-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Journal_Header_-_PPTT_3.jpg?v=1705522434</image:loc>
      <image:title>PATTERN PLAY: TROPIC TRAIL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/time-for-a-holiday</loc>
    <lastmod>2024-01-05T13:14:15-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/Screenshot_2024-01-05_at_12.14.26_PM.png?v=1704475017</image:loc>
      <image:title>Time To Get Away</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-gifts-that-dont-suck-holiday-gift-guide-2023-edition</loc>
    <lastmod>2023-11-09T16:48:29-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/1.png?v=1699302502</image:loc>
      <image:title>The Gifts That Don&apos;t Suck Holiday Gift Guide: 2023 Edition</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/excellent-adventures-azores-with-any-ha</loc>
    <lastmod>2023-12-15T11:58:27-05:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/any_excellent_adventure-8.jpg?v=1702659504</image:loc>
      <image:title>Excellent Adventures: Azores with Any Ha</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bather.com/blogs/journal/the-bather-bucket-list</loc>
    <lastmod>2024-01-08T16:59:07-05:00</lastmod>
    <changefreq>weekly</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/1210/3516/articles/any_excellent_adventure-29.jpg?v=1704751017</image:loc>
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